Our History
A Legacy Spanning Over One Century: Looking Back at More Than 135 Years Of History
Codd-neck ball 250 ml glass bottle with Carl Nebgen Lemonade Factory Cöln am Rhein embossed, Cologne 1890.
1890 — Seltzer Water and Lemonade Factory
Carl Nebgen founded a bottling factory for seltzer water and lemonade in Cologne, Germany. The beverages were distributed in specially designed bottles with ball caps—marking the beginning of a legacy in sustainability and innovation.
Telephone book advertisement for the Carl Nebgen Mineral-Water Factory and Store Operation, Hanover 1934.
1892 — Self Distribution Network
Nebgen expanded operations by acquiring 100 small stores from two U.S. American entrepreneurs, enabling vertically integrated distribution of his beverages, including food across Germany.
Mercedes-Benz 260 D taxi in front of a Carl Nebgen store, Hanover 1938.
1969 — Rising Sales and Operational Growth
To meet increasing demand, a new administration building and larger bottling factory were constructed. Nebgen’s annual sales reached several million Deutsche Marks, establishing the company’s position as a major player in the beverage industry.
Carl Nebgen store, location unknown, around 1960s.
2016 — Diversification of Business Activities
Building on decades of expertise, Beldton was founded as a global enterprise focused on the development, manufacture as well as distribution of products in nutrition, hygiene and personal care.
Left: Infant Formula milk powder 400 g metal tin, manufactured for an Iraqi food distributor, Cologne 2018.
Right: Infant Formula milk powder 400 g metal tin, produced for a food wholesaler in the United Kingdom, Cologne 2021.
2018 — Extension as Ingredients Supplier
Beldton expanded into specialty ingredients for a range of industries, including agriculture, horticulture, food & beverage, personal care, cleaning products, water treatment, pharmaceuticals and chemicals.
Whey protein isolate powder in 15 kg kraft paper bulk bags, manufactured for a French food supplier, Cologne 2018.
2020s — Continuing a Legacy
135 years later, Beldton proudly continues Nebgen’s legacy of manufacturing quality products that are trusted and enjoyed by consumers around the world, particularly within the beverage industry.
Left: Pre-workout drink 330 ml sleek metal can, produced for a sports nutrition distributor in New Zealand, Cologne 2021.
Right: Energy drink 250 ml slim metal can, produced for a Bulgarian beverage retailer, Cologne 2022.
Mineral water sparkling 500 ml glass bottle, manufactured for a company in Poland, Cologne 2023.
Protein with vitamins and minerals drink 237 ml metal can, produced for a Dutch company, Cologne 2024.
Our Philosophy
Committed to Better Living
Beldton is a global leader in the development, manufacture as well as distribution of products in the nutrition, hygiene and personal care sectors. Alongside our own portfolio of trusted brands, we also offer private label solutions, contract manufacturing (including blending, filling, labelling and packaging) as well as ingredients trade.
Driven by science, technology and innovation, we create products that enhance the quality of life across the globe. From baby food, sports nutrition to personal care as well as household products, our brands—including Aneia, Belnys, Cheyere, Enisso, Laciani, Nebgen, Niyro, Scheor, and Veip—touch millions of lives throughout the years.
Our Vision and Values
At Beldton, our mission is to be the supplier of choice by delivering excellence, innovation and value. We are guided by core values that shape how we work:
- Excellence in safety, health and environmental performance
- Customer focus, quality and reliability
- Continuous improvement and cost efficiency
- Innovation, entrepreneurship and recognition of achievement
- Empowerment of associates to create meaningful value
Responsible Growth Through Sustainability
Sustainability is central to how we operate. In a world of limited resources, responsible growth is the only viable model. Our sustainability strategy focuses on three goals:
- Enhancing the health and well-being of millions each day
- Reducing the environmental footprint of our products
- Sourcing raw materials responsibly and improving lives across our supply chain
We collaborate with suppliers, NGOs, and global partners to embed sustainability at every stage of the product lifecycle. As a signatory of the Blueprint for Better Business, we are committed to making sustainable living commonplace and purpose-driven business the norm.
Innovation with Impact
Innovation powers our progress. Through ongoing investment in R&D, we continuously improve our products— e.g. enhancing nutrition, increase functionality, refine fragrance and user experience. With global laboratories and expert teams, we blend scientific excellence with deep consumer insights to develop market-relevant solutions that meet local needs.
Global Reach, Local Impact
Beldton supports local communities wherever we operate. Through our brands and outreach initiatives, we promote nutrition, personal care, hygiene, individual empowerment as well as environmental awareness—building skills and supporting livelihoods both within as well as beyond our organization.
nebgen.com 